From the focus group it was obvious that the target audience, if we were to do Mr Brightside, would be around the participants ages which were 17/18 years old. However if we were to do Dark Necessities the target audience would be older, as the participants felt as if they couldn’t relate to the song as much as they did with Mr Brightside.
As a group, we felt that that Mr Brightside was too explicit and came with a ready made narrative, whereas Dark Necessities is open to interpretation and can have more implied meanings, therefore making it more accessible to a wider audience.
We decided that our target audience were predominately males from the ages of 25-35, but our wider audience opens to both genders.
During our indoor photoshoot we experimented with the lighting. Our aim was to use the lights to create an image for the band so the audience will be able to recognise them, thus creating their own trademark. The two colours we used the most was red and blue. As they are both primary colours; red symbolising power, strength and authority and blue representing power, integrity and seriousness we decided, as a group, that these would be the best to use.
During the session we noticed the red lighting, in particular, could be too strong and blur the image of the band. We therefore added a slight white wash on the right side to try and rectify the problem. This made the photograph sharper and more precise while maintaining the striking colour.
The lights made the studio appear darker, making the primary focus the band and not anything that was located around the room.