Focus Group Conclusion

From the focus group it was obvious that the target audience, if we were to do Mr Brightside, would be around the participants ages which were 17/18 years old. However if we were to do Dark Necessities the target audience would be older, as the participants felt as if they couldn’t relate to the song as much as they did with Mr Brightside.

As a group, we felt that that Mr Brightside was too explicit and came with a ready made narrative, whereas Dark Necessities is open to  interpretation and can have more implied meanings, therefore making it more accessible to a wider audience.

We decided that our target audience were predominately males from the ages of 25-35, but our wider audience opens to both genders.

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