Group Feedback – Location and Props

Lauren’s Research Feedback:

Location and Props:

  • Contribute to the preserved genre of the video which needs to match the genre of the song
  • Location should be relevant to the lyrics and props should have a literal meaning in correspondence
  • The props and location should reinforce the lyrics
  •  The primary purpose is to promote the artist so if the location and props do not reinforce the song the artist will be promoting themselves in a completely different manner
  • Andrew Goodwin – believes that there is a direct link between the audio and visual
  • McBusted – Air Guitar – used typical rock conventions to reinforce the genre – big production and location to showcase all the instruments used
  • Arctic Monkeys – Are You Mine – the majority of the video was filmed in a car – no need for any heavy production more focused on the instruments
  • Sam Evans – DJ Manager – used his travels to connect with the target audience
  • San Holo – the most  used word in the song is fly this supports Andrew Goodwin’s theory because the music video features a drone

 

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